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Trademark clearance is essential before launching a brand, product, or service. Nowadays, it requires considerable time and effort, involving a combination of available tools and manual work.
tmLIFT is an innovative AI-powered assistant to trademark professionals designed to help them navigate searches and make accurate legal assessments, drastically cutting time and costs. tmLIFT can also benefit other use cases such as conflict matters, watching, renewals, or competition BI.
Clear a Trademark With Less Time and More Accuracy Than Today!
Are You Interested In Finding Out:
Is the Proposed Name Suitable To Be a Trademark?
- ABSOLUTE GROUNDS CHECK
- Based on AI-driven analysis of the European trademark legislation and case law, including more than 100,000 office actions, decisions of EUIPO, the Boards of Appeal, and CJEU, tmLIFT predicts whether a mark is likely to be refused for registration due to absolute grounds and provides detailed reasoning and arguments for the prediction.
What are the chances in winning the opposition?
- RELATIVE GROUNDS CHECK
- Based on AI-driven analysis of the European trademark legislation and case law, including more than 100,000 oppositions, decisions of EUIPO, the Boards of Appeal, and CJEU, tmLIFT predicts whether the owner of the prior mark is likely to succeed in the opposition based on the grounds of likelihood of confusion.
- In addition, if you simply want to know if the prior similar mark is registered for the goods and/or services similar to those of interest, you can get a color-coded table with all goods/services categorized according to the level of similarity (applying EUIPO case law and Cannon principles).
Is the Prior Similar Mark Used For the Goods/Services Of Interest?
- IN USE CHECK
- tmLIFT investigates the use of a particular trademark on a specific territory, anywhere in the world, providing a comprehensive report on the mark's in-use status. The tool searches for online presence and usage of the mark, provides screenshots and highlighted search term snippets, and offers a scoring system to indicate the confidence level of the link/use.
ONE STEP AHEAD
Embrace the Better Way to Clear Trademarks
Built by Trademark Professionals for Trademark Professionals
TmLIFT was engineered by experienced trademark professionals.
The experience in trademark searching has given them the idea of changing the paradigm and simplifying the clearance process, achieving even more precise results.
Trusted by Trademark Professionals
All tools are available on a single platform that employs industry-standard protection. All customer data are protected and visible only to that very same customer.
TmLIFT alleviates the burden of manual review of trademark hit lists, in-use checks, and legal research.
The measured efficiency level shows that by using tmLIFT, time spent on the trademark search process can be reduced by up to 70%.
Meet the Team
Milan Milojević
Special Consultant & Co-founder
Milan, founder and managing partner of MSA IP, brings 25 years of expertise in intellectual property protection across South-Eastern and Eastern Europe. Managing cases for FMCG, pharma, and apparel firms, he delivers innovative solutions. His trademark insight and specialist collaboration drive a cutting-edge product blending legal expertise with technology.
Željko Sredojević
CEO
Željko is Software Product Manager, who excels in full-stack web development, mastering front-end and back-end technologies. With deep software expertise, he has led diverse business applications, including AI-powered solutions. Bridging technical and non-technical stakeholders, Zeljko integrates complex systems into workflows, driving innovation through collaborative, user-focused product development.
Ivan Kadić
Head of Data Team
Ivan Kadic, a Belgrade-based tech entrepreneur, leads Reputeo as CEO, an AI-driven platform transforming reputational due diligence and data collection since 2022. He heads TMlift’s Data engineering team, developing the efficient In Use tool. Formerly, he led 60 Seconds App, delivering AI pricing solutions. Kadic champions accessible technology at global tech summits.
Andrija Petrović
Senior Machine Learning Scientist
Andrija, a Senior Machine Learning Scientist, holds PhDs in Process Engineering and Machine Learning. With extensive industry and research experience, he applies diverse machine learning models to real-world problems. His interdisciplinary expertise enables innovative solutions, bridging practical applications and cutting-edge research to address complex challenges effectively.
Sandro Radovanović
Senior Machine Learning Scientist
Sandro designs, develops, and deploys advanced machine learning, deep learning, and generative AI models for trademark law. He automates decision-making processes like absolute grounds, likelihood of confusion, and distinctiveness assessments. His work enhances traditional legal tasks, improving efficiency and accuracy in trademark analysis and decision-making.
Tatjana Stanojević
Business Application Consultant
Specialized in trademark clearance process with 7 years of experience in trademark search as a Trademark Paralegal and Trademark Search Analyst. As a Business App Consultant at tmLIFT, her role involves business-side knowledge of trademark search process and contributing to its continuous improvement, supported practical knowledge gained through experience.
Igor Jovanović
Senior Developer
Igor is a full-stack web developer with a focus on solving complex problems and building scalable, high-performance applications. He specializes in Laravel, Vue.js, and modern web technologies, and is always exploring new tools and approaches to deliver efficient, user-centered solutions.
Aleksandar Milić
Senior Developer
Aleksandar is a full-stack web developer with over a decade of experience in building web applications. He specializes in the LEMP stack (Linux, Nginx, MySQL, PHP) and has contributed to a wide range of projects across various industries.
Aleksandar Milovanović
DevOps
Aleksandar, a DevOps engineer, designs and optimizes scalable, resilient systems. He specializes in modern infrastructure, blending cloud and hybrid setups with robust local systems. He excels in crafting containerized environments and deploying sleek microservice architectures to ensure agility and efficient deployments.
Jelena Jovanović
Product Owner
Jelena drives product development with degrees in Philosophy, Philosophy of Language, and Project Management. Her IT experience shapes her approach to complex systems and stakeholder communication. Aligning products with business goals and user needs, she promotes teamwork to deliver innovative, impactful solutions .
FAQs
Trademark clearance is the process of researching and evaluating whether a proposed trademark is available for use and registration.
tmLIFT’s AI core framework is built on a multi-agent architecture, utilizing LLM OpenAI, Sonet, LlAma, and Qwen. The framework also includes goal-oriented models, segmentations, and small models such as Bert, Law Bert, Leral Bert, Gist, and visual models. The data is refined and collected from many sources, prepared for AI processing, and trained in all European languages.
tmLIFT’s AI-driven tools ensure accurate predictions and analysis using all available European trademark legislation and case law, including more than 100,000 decisions of EUIPO, the Boards of Appeal, and CJEU. The system considers the instance and the time of the decisions.
tmLIFT currently supports European trademark legislation and case law of EUIPO, the Boards of Appeal, and CJEU, leading authorities on trademark matters in Europe. In-Use Search is available worldwide.
The tools can be used by in-house and attorneys and paralegals engaged in trademark clearance and other types of trademark-related work.
No, but it significantly enhances their efficiency and decision-making.
client reviews
Leading Global Trademark Professionals Use tmLIFT
We are happy to be early adopters of tmLIFT. It saves an enormous amount of time when clearing names for pharmaceutical products.
In-House Attorney At a Leading Global Pharma Company
The in-use tool is so essential for TM professionals in a law firm. It is unbelievable that no one has come up with this before.
Attorney At a Leading Italian Law Firm
LET’S WORK TOGETHER
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